Masters in Commerce (M.Com) from Punjab University, Punjab
Certificate Course in French from GNDU, Amritsar, Punjab
Published Papers in Journals
Sanjeev Sharma, “Branding Practices and Market Analysis of Knitwear Industry- An Empirical Study of Ludhiana Cluster”, International Journal of Marketing and Business Communication. ISSN No. 2277-484X, Impact Factor 3.675.
Sanjeev Sharma, “Impact of Brand Name Strategies in Knitwear Industry – An Insight of Ludhiana Cluster”, “Social Sciences International Journal of Business and Management Research” ISSN No. 2231-4970.
Sanjeev Sharma, “Brand Architecture Strategy and Brand Concept – A Exploratory Study of Ludhiana Cluster”, “Narsee Monjee Institute of Management’s Management Review “, ISSN No. 0971-1023
Sanjeev Sharma, “Brand Positioning strategies in Knitwear Industry”, “GNA Journal of Management & Technology Referred “, ISSN No. 0974-5726
Sanjeev Sharma, “Business Potential of Emerging Cult Brands -An Exploratory Study”, “Phillaur Research Journal”, Peer Reviewed, ISSN No. 2321-0842
Sanjeev Sharma, “Knitwear Industry of Ludhiana: A Critical Analysis”, “SDCM Journal of Management”, Peer Reviewed, ISSN No. 0976-0596.
Sanjeev Sharma, “Knitwear Industry of Ludhiana – Issues and Challenges “Social Sciences International Journal of Business and Management Research” ISSN No. 2231-4970.
Sanjeev Sharma, “Brand Competitiveness of Knitwear Industry of Ludhiana- Striving for Excellence”, “Arya College Panipat”
Sanjeev Sharma, “Marketing and Promotional Strategies of Bollywood Industry -Striving for Multi Crore Club”, “The Economic World Referred”, ISSN No. 2393-8145
Sanjeev Sharma, “Brand Consciousness of Knitwear Manufacturers-An Empirical Study of Ludhiana Cluster”, “KMV Jalandha”
Sanjeev Sharma, “Challenges & Attraction of Green Marketing as Business Strategy”, “KCCEIT, Nawanshahr”, ISSN No. 2349-2023
Sanjeev Sharma, “Sanjeev Sharma, “Brand Strategy as a Paradigm for Marketing competitiveness – Study of Knitwear Industry of Ludhiana”, “Research Icon Refereed” ISSN No. 2395-6585
Sanjeev Sharma, “Managing Crisis in Corporate World in Globalised Era- A Triadic Perspective”, “Asian Journal of Multidimensional Research” March 2015, ISSN No. 2278-4853, Vol: 4, Issue: 3, Double Blind, Refereed & Reviewed. Impact factor 4.708
Sanjeev Sharma, “Sanjeev Sharma, “Make in India – An Emerging Marketing Strategy for Brand India”, “Academicia: An International Multidisciplinary Research Journal”, May 2015, ISSN No. 2249-7137, Vol 5, Issue 5, Double Blind, Refereed & Reviewed, Impact factor 5.099
Full papers in Conference Proceedings
Potentials of Marketing India As Brand: An Exploratory Study”, National Seminar on Business Solution for sustainable & Inclusive Growth” Kurukshrtra Univ. Kurukshetra, March 15th -16th, 2013
Emerging Scenario of Green Marketing: Issues, Challenges & Remedies”, January 17th -18th, 2014, “International Conference on “Contemporary Issues in Leadership and Management” HMV Jalandhar, ISBN 978-81-89463-82-3, Feb, 2015
Books Published/ Authored
Modern abc of Accountancy SSC I”, Text Book, “Modern Publisher ISBN No. 9789384650650
Modern abc of Accountancy SSC II”, Text Book, “Modern Publisher ISBN No. 9789384650667
Modern Financial Accounting”, Text Book, “Modern Publisher ISBN No. 9789384650001
Practical Problems of Modern Financial Accounting”, Subject Book, “Modern Publisher ISBN No. 9789384650452
Modern Financial Accounting”, Text Book, “Modern Publisher ISBN No. 9789384219994
Practical Problems of Modern Financial Accounting”, Subject Book, “Modern Publisher ISBN No. 9789384650469
Modern Advanced Financial Accounting”, Text Book, “Modern Publisher ISBN No. 9789384650704
Practical problems of Modern Advanced Financial Accounting”, Subject Book, “Modern Publisher ISBN No. 9789384650728
Modern Advanced Accounting”, Text Book, “Modern Publisher ISBN No. 9789384650711
Modern Financial Accounting (KUK,MDU & GJU)”, Text Book, “Modern Publisher ISBN No. 9789384650674
Modern Financial Accounting (HPU)”,Text Book, “Modern Publisher ISBN No. 9789384650681
Modern Corporate Accounting”, Text Book, “Modern Publisher ISBN No. 9789351842101
Practical Problems in Corporate Accounting”, Subject Book, “Modern Publisher ISBN No. 9789351842118
Conferences / Seminars – Presented at / Attended
Impact of Globalization on Brand Consciousness”, National Level Seminar, “Globalization of Market: Emerging Challenges”, K M V Jalandhar, January 27th, 2016
Whistle blowing without Legislation in force-Its Implications & Repercussions with special reference to India”, UGC Sponsored National Level, “Corporate Regulatory Reforms-Perspective, Issues & Challenges Under New Company Law”, DAV College Jalandhar, March 21st, 2015
Branding Strategies of Knitwear: An Empirical Study of Ludhiana Cluster”, Visit Sponsored by UGC under Travel Grant International Level “Raising the Standard of Academic Conference: Association of Collegiate Marketing Educator”, Federation of Business Discipline, Houston. USA, March 11th-14th, 2015 Houston (Texas) USA
Financial Sector: a Paradigm Shift Financial Sector – A Paradigm Shift (Pre and post Reforms)” UGC Sponsored National Level, Kanya Maha Vidyalaya, Jalandhar, February 23rd-24th, 2015
Why Research on Women Entrepreneurs Needs New Direction”, ICSSR N. W Sponsored National Level “India: An Emerging Opportunity”, Kamla Lotia S D College, Ludhiana, February 14th, 2015
Challenges of Technical Translation”, National Level “Contemporary Scenario in Translation”, DAV College, Jalandhar, April 28th, 2014
Pandulipi-Vigyan: Sidantaur Vivhar”, National Mission for Manuscripts Sponsored National Level, “Awakening Among People all through the Lens of Manuscripts” DAV College, Jalandhar, March 27th-29th , 2014
Emerging Dimension of Marketing India as Brand: A Sustainable Value Creation”, National Level “Innovative Management Practices for Business Excellence”, GNA IMT Phagwara, March 15th, 2014
Corporate Social Responsibility under New Regime of Companies Act,2013”, ICSI Sponsored National Level “Corporate Regulatory Reforms-Perspective, Issues & Challenges Under New Company Law”, DAV College, Jalandhar, March 8th -9th ,2014
Use of Fuzzy Mathematics in Business”, UGC Sponsored National Level “Recent Trends in Discrete and Fuzzy Mathematics” DAV College, Jalandhar, February 2nd -4th, 2013
Effects of Word-of-Mouth versus Traditional Marketing”, UGC Sponsored National Level “Issues and Challenges for Indian Banking in Globalized and Information Technology Era”, Kamla Lotia S D College, Ludhiana, February 28th -29th, 2012
Corporate Governance-Audit Committee- A Study of Listed Companies”, UGC Sponsored National Level “Corporate Governance in India-Emerging Issues”, Hindu Kanya College, Kapurthala, Feb 2nd-4th, 2009
Intellectual Property Right-Implications & Regulatory Framework in India”, UGC Sponsored National Level, “Intellectual Property Rights-Implications, Regulatory Framework & Enforcement in India”, DAV College Jalandhar, January 29th-30th, 2006
Invited Lectures as Resource Person and Chairmanships at National or International Conference/Seminar etc.
Make in India”, “Challenges & Opportunities” , National Conference Organized by DAV College Abohar on January 08th, 2016
Managing Brand”, “Emerging Trends in Engineering & Management”, National Level (PTU Sponsored) Conference, Organized by KCCEIT, Nawanshahr on March1, 2014
Consumer Protection in Globalized Era”, “Consumer Protection in Globalized Era-Issue, challenges & Strategies”, National Level Conference, Feb 9th, 2013, LR DAV College, Jagraon
Extension Lectures
Make in India”, “Challenges & Opportunities”, National Conference Organized by DAV College Abohar on January 08th, 2016.
Managing Brand”, “Emerging Trends in Engineering & Management”, National Level (PTU Sponsored) Conference, Organized by KCCEIT, Nawanshahr on March1, 2014
Make in India”, “Challenges & Opportunities”, National Conference Organized by DAV College Abohar on January 08th, 2016.