Educational Background

• Ph.D. in the area of Marketing: “CRM: a strategic marketing tool to retain loyalty-shifting customers in telecom industry” from Singhania Universityin 2014
• M.Phil. (Management) from Madurai Kamraj university 2005
• Master’s in Business Administration (Marketing) from M.D. University, Rohtak in 2000.
• B Sc.(H) from Kurukshetra University, Kurukshetra 1998

Professional Summary

July 2000 – Till Date: Presently Associate Professor, DAV Institute of Management, Faridabad Total Experience: 20 years (Teaching)

Additional Responsibilities

• HOD MBA Programme
• 2020-Member Internal Complaints Committee
• 2019-Dean Student Support Services
• 2019- Convener -Feedback Committee
• 2019-Member University/AICTE Inspection Committee
• 2019-Member library Advisory Committee
• 2019-Member Scholarship Committee
• 2014-2020: Member Academic Council
• 2013 -2018: Convener, Scholarship Committee
• 2013 : Coordinator, Increment and promotion committee
• 2013-2018 : Member Counseling Committee
• 2013 -2018: Member Girls Common Room Committee
• 2013-2018: Member Anti- Ragging Committee
• 2013-2018 : Member Discipline committee
• 2013: Member purchase committee
• 2009: Associate Professor (Marketing) MBA
• 2006-2012: Member, Admission Committee
• 2006-2009: Dean Student Welfare
• 2004: Lecturer (Marketing) MBA
• 2003: Incharge IPU courses
• 2002: Programme Director BBA(CAM)
• 2001-2004 Incharge Administration
• 2001: Member ISO Certification Team, acted as consultancy coordinator (Training Development and Consultancy Centre)
• 2000-2002: Coordinator MBA

Published Papers in Journals

• Paper titled “ Effectiveness Of CRM Implementation: A Study Of Indian Telecom Sector , published in Journal of Emerging Technologies and Innovative Research (JETIR), April 2019, Volume 6, Issue 4
• Paper titled “BuildingCustomer loyalty: An Empirical study of Indian Telecom Industry” published in International journal on customer relations, vol. 5 Issue 2. September 2017 pp.9-17
• Paper titled “Analysis of gaps in customer services – A study of select telecom service providers in NCR” published in Pacific Business Review International, vol. 8 Issue. 7 January 2016 pp.93-100
• Paper titled “Role of customer service quality in customer satisfaction: an empirical study of select telecom service providers in NCR published inInternational Journal of Engineering Technology, Management and Applied Sciences, (IJETMAS) , Volume 3, Issue 3, Mar 2015 pp85-94
• Paper titled “CRM implementation in Indian Telecom Industry: A comparative study of select service providers in NCR”, published inDAVCC Advance Management Journal, an International Journal , (AMRIJ) , Volume 2, Issue 3, Oct 2014, pp38-54
• Paper titled “The Importance Of Customer Satisfaction In Relation To Customer Loyalty And Retention”, published inIJMIR (International Journal of Management Issues and Research), School of Business Studies, Sharda University, Vol.3 Issue 1, June 2014 pp15-24
• Paper titled “Role of service quality in Customer Relationship Management: An empirical study of Indian telecom industry, published in International Journal of Sales & Marketing Management Research and Development (IJSMMRD) Vol.3, Issue 2, Jun 2013, pp.87-94.
• Paper titled “Role of CRM in the Changing Face of Indian Telecom Industry”, published inVSRD International Journal of Business and Management Research, Vol. 3 No. 4 April 2013 / 137
• Paper titled “Green Marketing: A Key to Sustainable Organizations & Environment” published in IBR, Volume 1, Issue 1, IFRSA Business Review. Aug,2011
• Paper titled “Employee Branding - A Retention Mantra for 21-C” published in NSB Management Review,NILM school of Business, Delhi.
• Paper titled “Organizational Effectiveness in Globally Competitive Environment” published in proceedings of national seminar organized by Amity Business School, Manesar.

Published Books / Study Material written

• CRM: A Strategic Marketing tool – A case of Indian Telecom Sector, published by lambard Academic Publishing, 2018
• Foundations of Management (Study Material for MDU, Rohtak for BBA Industry Integrated Programme) published by Square Print Services, Delhi
• Service Marketing (Study Material for MDU, Rohtak for BBA Industry Integrated Programme)
• Arora R. (2006), “Organisational Behaviour”, BBA (Industry Integrated), Maharshi Dayanand University, Rohtak

Conferences / Seminars – Presented at / Attended

• Paper titled “Drivers of customer loyalty: A study of select telecom service providers in NCR”, presented inInternational Conference on Business and Human Resource Management (ICBHRM-16) organized by Society of Technical and Management Professionals (STMP)
• Paper titled “Factors Affecting Customer Satisfaction And Loyalty: An Empirical Study Of Indian Telecom Industry” presented in national seminar on ‘Emerging issues in Commerce and Management’, organized by government college for women Rohtak March,2014
• Paper titled “Analysis of Factors Affecting Customer Retention And Loyalty In Telecom Industry: A Study Of Select Service Providers In NCR” presented inInternational Conference on ‘Innovative practices in Management’(NCIPM-2013) organized by Lingaya’s University (22nd November 2013)
• Paper titled “CRM: A strategic tool to retain customers in Telecom Industry, presented at3rd International Conference on Finance and Business Management (ICFBM-13) Organized by Society of Technical and Management Professionals (STMP), (February 9-10, 2013)
• Presented a paper on “ Green Marketing: a key to sustainability” at national conference on “ emerging issues in green marketing ‘’ organized by department of economics, commerce & management , Aggarwal College , Faridabad (11-12 march 2011).
• Presented a paper on “Employee Branding - A Retention Strategy” at National HR summit on ‘HR in the era of global meltdown –Emerging Challenges’ organized by NIAM,2009.

FDPs (Faculty Development Programmes)/Workshops/Training Programmes

• 2 week FDP on “Mentoring Educators in Educational Technology” conducted by IIT, Bombay (17th May -5th July 2018)
• 2 week FDP on “leadership, Exploration and development” organised by DAVIM (10th December-24th December, 2018)
• 4 week FDP on “Use Of ICT In Education for Online and Blended Learning conducted by IIT, Bombay (2nd May -10th July 2016)
• FDP on “Legal Issues for women” organized by DAVIM, 8th March 2014
• 3 months FDP on Research methodology (Feb-April,2010), organized by DAV Institute of Management
• 3-days FDPon “Break Through to Peek Performance” conducted by Frankfinn Corpexcel.
• 21 day FDP on “Current Trends In Management” organized by DAV Institute of Management, Jan 2009
• 15- day FDP on “Management Pedagogy” organized by DAV Institute of Management, Dec 2009
• 5-day training program on “Certified Examiner for Quality Management” for Ramakrishna Bajaj national quality award held in June 2007
• FDP on Contemporary issues in management organized by School of Management Studies,IP University, Delhi, 2004
• Teachers Management Programme on “Strategic Management” organized by Indian Institute of Management, Bangalore , 2004
• 3 days EDP on “Management of Software Solutions” organized by Management Development Institute, Gurgaon.

Awards

Conferred an “Award of Excellence” for successfully completing an AICTE approved four-week FDP on “Use of ICT in Education for Online and Blended Learning” conducted by IIT, Bombay from 2nd May 2016 to 10th July 2016 held under the National Mission on Education through ICT (MHRD) and sponsored by SAP India Pvt. Ltd.