DAVIM

Dr. Anjali Ahuja

Ph. D., UGC-NET, M. Phil., MBA, M.A.(Psychology)

Assistant Professor, Department of Management Studies

Email: anjali.ahuja@davim.ac.in

Area of Specialization

Marketing

Teaching Subjects

Consumer Behavior, Organisation Behavior, Marketing Management, Retail Management, Human Rights and Values, Presentation skills and Personality Development

Educational Background

M.A. (Psychology) from IGNOU (2014)
Ph.D. (2012) from Kurukshetra University, Kurukshetra.
UGC NET (2008)
M.Phil. (2007) from Madurai Kamaraj University.
MBA (2002) from Kurukshetra University, Kurukshetra.
B.Com. (2000) from Kurukshetra University, Kurukshetra.
One year Diploma of Excellence in Advanced Technologies from Webcom Technologies (2000-01)
One year Diploma in System Management from APTECH Computer Education (1999)

Professional Summary

March 2004-Till Date: Presently, Assistant Professor, DAV Institute of Management, Faridabad

Total Experience: 20 years (Teaching)

Additional Responsibilities

Current Responsibilities (2019-20)

Academic Director- BBA (II) and BBE
Dean – Training Programs
Convener- Patriots Club
Member – Finance Committee
Member – College Academic/ Executive Council
Member – Library Advisory Committee
Member – Fee Concession/ Scholarship Committee
Member- Disposal of Old Stock Committee
Member- Tours and Excursion Committee
Member- NAAC Criterion 6
Member- Alumni Association Committee
Member- Anti Ragging Committee
Member- Feedback Committee
Member- Incubation Committee/ Entrepreneurship Development Cell
Member- Accreditation Committee (NBA)
Member- Intoxication Controlling Committee
Member- Committee for various Grants/ Financial Assistance Schemes under AICTE/MHRD/UGC/SWAYAM etc.
Member- Holistic Growth Cell
Member- Staff Welfare Committee
Member- Repair, maintenance and renovation committee
Member- Discipline Committee

Previous Responsibilities

Convener- Canteen Committee (2019-20)
Director Academics- Undergraduate Management Course (2016-19)
Program Director- BBA (2008-16)
Director Academics- BBA & BBA (CAM) IPU (2007-08)
Program Director- BBA (CAM) IPU (2005-07)
Class Co-ordinator- BBA (CAM) IPU (2004-05)

Published Papers in Journals

Research paper on the topic “Factors affecting women online shopping behaviour: Exploratory Factor Analysis” published in Shodh Sanchar Bulletin- Journal of Arts, Humanities and Social Sciences (A UGC Approved CARE Listed, International multidisciplinary quarterly bilingual peer reviewed referred Journal) (ISSN: 2229-3620) Vol. 10, Issue 40, October to December 2020.
Research paper on the topic “Gauging website attributes and its impact on women online purchase pattern” published in Our Heritage Journal (A UGC CARE Approved International indexed and referred journal) (ISSN: 0474-9030) Vol. 68, Issue: 1 (Jan. 2020)
Research paper on the topic “Status of Financial Inclusion Schemes in Haryana” published in Journal of Advances and Scholarly researches in allied education (An UGC approved internationally indexed peer reviewed& referred journal) (ISSN: 2230-7540) Vol. 16, Issue: 5 (April 2019)
Research paper on the topic “Personal Effectiveness and Psychological Well Being of Teachers in Higher Education” published in TRANS Asian Journal of Marketing & Management Research (TAJMMR) (ISSN: 2279-0667) (A UGC approved referred international journal) Vol.7, Issue: 8, (August, 2018).
Research paper on the topic “Impact of Demographic Variables on the Psychological Well being of Faculty Members” published in Virtue (A UGC approved Biannual referred journal) Volume 5, Issue 1, Jan.-June 2017.
Research paper on the topic “Emotional intelligence: A catalyst in better service encounters in retail sector” published in ANVESHA: A journal of IES Management College & Research Centre, Volume 8, No. 3, July-Sept. 2015.
Research paper on the topic “Transforming customer experience through SMAC” published in Virtue (A Biannual referred journal) Volume 3, Issue 2, July-Dec. 2015.
Research paper on the topic “Role of emotional intelligence on psychological well being of faculty members” published in Zenith International Journal of Multidisciplinary Research (ZIJMR) Indexed and referred online journal (ISSN-2231-5780) Volume 4 No.10 (October 2014).
Research paper on the topic “Impact of Socio-Economic Variables on Emotional Intelligence of Front Line Executives” published inonline journal Shiv Shakti International Journal in Multidisciplinary and Academic Research (ISSN - 2278 – 5973) Volume 3 No. 4(August 2014).
Research Paper on the topic “Impact of Emotional Intelligence on performance of call centre executives” published in International Journal of Research in Finance & Marketing (International refereed Journal of MAIREC), Vol.1 No.5, September 2011.
Research Paper on the topic “Emotional Intelligence as a Predictor of Performance in Insurance Sector” published in Asia-Pacific Business Review (International quarterly refereed Journal of Asia-Pacific Institute of Management, New Delhi), Vol.7 No.2, April-June 2011.
Research Paper on the topic “Importance of Emotional Intelligence for Sales Executives” published in ‘Bhavishya’: Journal of Future Business School, Kolkata, Vol. 3 No.1, April 2009.
Research Paper on the topic ‘A Study on the level of Personal Competence’ published in ANVESHA: A journal of IES Management College & Research Centre, Vol. 2 No. 1, January-June 2009.
Research Paper on the topic ‘ Role of Gender on Personal Effectiveness Level in B-School Faculty Members’ published in SFIMAR Research Review, Issue 7, 2009 (Journal of St. Francis Institute of Management & Research, Mumbai).
Research paper on the topic ‘Buying trends in shopping malls: A case study in Faridabad’ published in SONA Journal of Marketing Research, Volume 1, Issue 1, Jan. 2009.

Published Books

Text Book on Human Rights and Values (2016)- Mahaveer Publication, New Delhi
Book on “Emotional Intelligence: A Predictor of Performance in Service Sector” (2016), Lap Lambert Academic Publishing, Germany.

Research Papers Reviewed

African Educational Research Journal, paper titled “Long-term retention of acquired emotional intelligence, self-efficacy and job satisfaction of selected Nigerian sports directors”.
Asian Journal of Education and Social Studies, paper titled “TEACHER MOTIVATION: DOES IT MATTER TO PRIMARY SCHOOL TEACHERS IN THEIR PRACTICE?”

Details of Research Scholars

Ms. Priyanka Gaur- Maharshi Dayanand University, Rohtak- Title “A Study of Financial Inclusion: Extent & Coverage with reference to Faridabad District”- Completed
Ms. Komal- Maharshi Dayanand University, Rohtak- Title “Online Shopping behaviour of women in central national capital region”-Completed
Ms. Vasudha- Amity University, Rohtak- Title “Role of Appreciative inquiry in effective management”-Completed

Conferences / Seminars – Presented at / Attended

International Conferences

Presented Paper on topic “Education for Sustainable Development: A Framework connecting value education to SDGs” in two day ICWA sponsored International conference on “Achieving Sustainable development goals in Post Covid-19 world: Regional challenges, opportunities and policy options” organized on 21st and 22nd Dec. 2023 at Department of Economics, University of Jammu.
Presented paper on the topic “Value education for Sustainable Development” in the International Conference on Knowledge and Policy for Sustainable Development: Global Lessons and Local Challenges organized by the Directorate of International Affairs, Guru Gobind Singh Indraprastha University, New Delhi from 25th to 27th September 2019.
Presented paper on the topic ‘Psychological and Organizational Impact of ERP Implementation’ in the 2nd International Conference on “Innovative Practices in Management & Information Technology for Excellence”, organized by MAIMT, Jagadhri. (8th May 2010).
Presented paper on the topic ‘ Impact of Service Quality on Customer Loyalty in Restaurant Industry’ in the InternationalMarketing Conference, organized by IES, Mumbai (7th Feb. 2009)

Paper Presented at National Conferences

Presented paper on the topic ‘SMAC: Espousing new technologies for business excellence’ in the National Conference on “Strategies for business excellence in global era” organized by University School of Management, Kurukshetra University, Kurukshetra (21st March 2015).
Presented paper on the topic ‘Key emotional intelligence competencies for predicting work success in different service sectors’ in the National Conference on “Innovative Practices in Management” organized by Lingaya’s University, Faridabad. (22nd November 2013)
Presented paper on the topic ‘Using Emotional Intelligence in Call Centres’ in the National Conference on “Global Competitiveness of Indian Business” organized by USMS, Kurukshetra University Kurukshetra. (12-13th Feb. 2011)
Presented paper on the topic ‘Impact of ERP implementation on functioning of HR Department, a case study at NTPC, Badarpur’ in the 2ndNationalConference on Business and Management, organized by Haryana School of Business Guru Jambheshwar University of Science & Technology (March 26-27, 2010).
Presented paper on the topic ‘Satisfaction to Loyalty’ in the 4thNational Conference on Managing Customer Loyalty, organized by MM Institute of Management, Mullana (Ambala) (26th – 27th September 2008).

FDPs (Faculty Development Programmes) / Workshops / Training Programmes/ Short term Courses

One-week online FDP on “National Education Policy 2020” organized by Teaching Learning Centre, Ramanujan College, University of Delhi in collaboration with DAV college Jalandhar from 28th August to 3rd September 2023. (with Grade A+)
Faculty knowledge exchange programme on “Leadership – The Balance between Competence and Character” organized by FDP Cell, DAVIM in collaboration with IBS on 26th August 2023.
FDP on “e-Abhigyata” organized by Team Techno Utopian Club, DAVIM on 22nd February 2023.
FDP on “Beyond Professorship: 21st Century Academicians” organized by FDP Cell, DAVIM on 20th August 2022.
One week FDP on “Essence of Bhagavad Gita” organized by ISKCON from 30th May to 4th June 2022.
AICTE sponsored short term course on “Research methods in Organizational Behavior and Human Resource Management” conducted by IIT Madras from 21st Feb. to 26th Feb. 2022.
E-conference on “Tapping 21st Century Skill requirements in Technical Education” organized by Research Promotion cell, DAVIM on 21st Jan. 2022.
E-knowledge sharing program on “An insight into Crypto Currency: Future era of Finance” held on 17th Jan. 22 organized by DAVIM.
5-day online FDP on “Inculcating Universal Human Values in Technical Education” organized by AICTE from 20th December 21 to 24th December 21.
FDP on “Stress Management” organized by DAVIM. (7th Dec. 21)
Course on “Staying connected with remote learning through Microsoft Teams and Office 365” organized by Microsoft (19th Jan. 2021)
Short term certificate course (15 weeks) on “Child protection: Children’s Rights in Theory and Practice” offered by HardvardX (an online learning initiative of Harvard University) (100% score)
• Two-week faculty development programme on “Managing Online Classes and co-creating MOOCS 3.0” from July 25-August 10, 2020 organized by Teaching Learning Centre, Ramanujan College, University of Delhi under the aegis of MHRD, PMMMNMTT (A+ Grade)
Completed Goleman EI ‘Power of Resilience’ series (1 and 2) through Everwise. (10 days)
The BodhiTree and SAFE Tools for Effective Online Teaching A Hands On Workshop, conducted by IIT Bombay Bombay (3 days video lectures and hands on work and one day interaction)- June 2020
Effective and Efficient Online Teaching in the age of Corona, A Hands on workshop, conducted by IIT Bombay (3 days video lectures and hands on work and one day interaction)-May 2020
Short term course (8 Weeks) on “Consumer Behavior” conducted by NPTEL-IIT, Kharagpur from Jan.-March 20 (98% score)
Short term course (8 Weeks) on “Personality Development” conducted by SWAYAM, completed in November 2019. (97% score)
FDP (8 Weeks) on “Marketing Research and Analysis” conducted by NPTEL-AICTE from August to October 2019. (91% score)
FDP on “Emotional Intelligence” conducted by ICT Academy from 27th June 2019 to 29th June 2019.
Two Week Faculty Development Programme on “LEaD: Leadership, Exploration and Development” organized by DAVIM (10th Dec.- 24th Dec. 2018)
FDP on “I can: Sky is the limit” organized by DAVIM (22nd Nov. 2018).
FDP on “Discovering Inner Self” organized by DAVIM (1st Sept. 2018).
FDP on “Mentoring Educators in Educational Technology” conducted by IIT Bombay from 17th May to 27th June 2018.
FDP on “Case Development” organized by DAVIM (21st May 2018)
FDP on “Workplace happiness & De-stress Management” organized by DAVIM (14th May 2018)
MDP on “Digitally Transforming Business Practices in current scenario” organized by DAVIM in association with FMA (18th Aug. 2017)
FDP on “Permission Marketing” organized by DAVIM (29th July 2017)
FDP on “Appreciative Inquiry” organized by DAVIM (12th May 2017)
Two days Orientation Workshop for Associate Faculty conducted at IIT Bombay on 25th and 26th March 2017.
FDP on “Understanding the Self” organized by DAVIM and Pragati Path Foundation (9th and 10th March 2017)
FDP on “Digital Branding: Blog Writing” conducted by Techno Sikshaa, organized by DAVIM (10th Dec. 2016)
Four week AICTE approved Faculty Development Program on “Use of ICT in Education for Online and Blended Learning” conducted by IIT Bombay from May 2nd 2016 to July 10th 2016.
One week National Workshop at DAV Centenary College, Faridabad on “Research Methodology & Techniques using SPSS & Mendeley” (Sponsored by UGC) (5th May to 11th May 2016).
Workshop on “Emotional Intelligence” organized by DAVIM in collaboration with FMA, Women Entrepreneurship and AIMA. (22nd Jan. 2016)
One day programme on “Filtering for enhancing aesthetic aspects of Art Work” organized by DAVIM (13th May 2014)
One day programme on “How to convert a customer into a consumer” organized by DAVIM (10th May 2014)
One day programme on “Legal Issues for Women” organized by DAVIM (8th March 2014)
One day programme on “Art of Living ‘Happiness Hours’” organized by DAVIM (1st March 2014)
One week National Workshop at Department of commerce, DAV Centenary College, Faridabad, on “Analytical Techniques for Research in Commerce and Management” (21st May-27th May 2011).
Faculty Development program on “Orientation Program for Teachers in Management” organized by TDCC, DAVIM and FMA (1stDec.-24th Dec. 2009)
Faculty Development program at DAVIM, Faridabad on “Research Methods” organized by Prognosys. (Feb.-March 2010)
15 day workshop on “Faculty Development” organized by DAVIM, Faridabad (10th Dec.-24th Dec. 2009)
Two day Faculty Development Program at IMS, Ghaziabad on “ Research Methods and Application of SPSS for Management Research” ( 7th and 8th August 2009)
Three-Week Faculty Development Programme at DAVIM, Faridabad on “Foundation Programme for Teachers”. (8th December – 24th December 2008)
Twenty one day Meditation Workshop conducted by Space Mystic School for Meditation organized by TDCC, DAVIM (June 2008)
Two weeks Management Development Programme at MDI, Gurgaon on “Quality Improvement Programme in current teaching methods in organization behavior.” (10th March – 21st March 2008)
One week Faculty development Programme at IIM Kozikhode on “Case Teaching and Case Writing” (10th – 15th September 2007)
FDP on “Managing Performance Stress & Anger” organized by DAVIM (2nd Sept., 2017).
One day management development programme on “Self Management: The Way for excellence”. (30th June 2007)
Two weeks Faculty Development Programme sponsored by AICTE, organized by IP University, Delhi, on “Managing Business in Liberal Economic Environment”. (4th to 16th June 2007)
One day training program on “Corporate Restructuring: Mergers and Acquisitions” organized by DAVIM (26th May 2007)
Two-day workshop on ‘Personal Effectiveness’ (21st and 22nd May 2007).
Pranic Healing Course conducted by Guru Master ChoaKok Sui Yoga Vidya, organized by DAVIM (April 2007)
Workshop on ‘Managing Teams’. (2004)
One day Workshop on ‘Optimizing Performance – Educational Institutions’.

Seminar/Conferences Attended:

One day state level Seminar on “Vastu Science for Common Man” organized by DAV Centenary College, Faridabad (21st April 2019)
National Conference on “Information Technology, Engineering, Environment Science and Management” organized by DAVIM (7th April 2018).
International Conference on “Technologies for Sustainability-Engineering, Information Technology, Management and Environment” organized by DAVIM (28th Nov. 2015).
International Conference on “Emerging Trends in Technology, Science and Upcoming Research in Computer Science” organized by DAVIM (25th April 2015).
One day National Seminar on ‘Environmental Management’.
National Conference on ‘Role of Private Participation in Higher Education’ organized by DAC Centenary College, Faridabad (29th March 2006)
Two-day National Seminar on ‘Globalization’ conducted by Department of Management, Kurukshetra University. (2002)

Webinars/Webtalks Attended

Webtalk “Know Your Real Heroes” organized by Patriots Club, DAVIM (26th July 20)
Online National Workshop on Understanding NAAC revised Accreditation Guidelines (2020) for Affiliated/ Constituent Colleges, Criterion-VI, organized by Gopichand Arya Mahila College, Abohar (25th July 2020)
E-panel discussion Series on “Unlocking Higher Education: Digital Transformation” organized by DAVIM (16th to 18th July 20)
Masterclass on “The 3 keys to transformative learning” by VishenLakhiani (mindvalley) on 17th July 2020.
International Webinar on ‘The Future of Leadership with Jacob Morgan’ organized by Webex (10th July, 10.30 pm to 11.30pm)
National Webinar on “Ease of Living-The goal of citizen centric governance organized by IQAC and Innovation cell (10th July, 11.00 am to 1.00 pm)
International Webinar on “Global Management Education in a Post-Covid-19 Era” organized by GGSIP University, Delhi (6th July, 8.00 to 10.30 pm)
Positive Psychology and Mental Health, webinar organized by Student Welfare Department (29th June)
Managing stress and mental health during challenging times, webinar organized by 5 departments (30th June)
NAAC’s assessment criteria for Accreditation, webinar series organized by Hansraj College, University of Delhi (8th June to 14th June 2020)
Resurgence of Human Excellence during challenging times like COVID 19, Webinar series organized by Research Cell (8th May to 11th May)
Quality Assurance in Higher Education: Practices and Issues, werbinar series organized by Hansraj College, University of Delhi (4th May to 8th May 2020)
Restoring Self for Future, webinar organized by FDP cell (2nd May)
Intellectual Property Rights, webinar organized by Research cell (28th April)

Awards and Recognitions

Acted as resource person for one session on “Emotional intelligence: From theory to everyday life” in UGC sponsored Two weeks online subject refresher course on business studies (commerce, economics, management & tourism) organized by MMTTC, GJUS&T, Hisar on 5th July 2024.
Topper and Elite certificate holder in short term course on “Consumer Behavior” conducted by NPTEL-AICTE from Jan. to March 2020.
Selected as Translator forNPTEL courses under the project of MHRD in collaboration with IIT Madras and completed the translation of lectures on Working capital Management.
Topper and Elite certificate holder in short term course on “Marketing Research and Analysis” conducted by NPTEL-AICTE from August to October 2019.
Worked as Mentor/Associate Faculty for two FDPs organized by IIT Bombay:
a. Foundation Program in ICT for Education (FDP 101X) from 3rd August to 7th Sept. 2017.
b. Pedagogy for Online and Blended Teaching Learning Process (FDP 201X) from 14th Sept. to 12th Oct. 2017.
Conferred an “Award of Excellence” for successfully completing an AICTE approved four-week FDP on “Use of ICT in Education for Online and Blended Learning” conducted by IIT, Bombay from 2nd May 2016 to 10th July 2016 held under the National Mission on Education through ICT (MHRD) and sponsored by SAP India Pvt. Ltd.

Dav Institute Of Management

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