Marketing Management, Strategic Management, Business Research Methods, International Business, Business Environment, Management Concepts and Principles, Integrated Marketing Communication.
Educational Background
Doctorate (Ph.D.) in the field of Management.
M.Phil (Commerce & Management) from Guru Nanak Dev University, Amritsar (Regular) 2007, with distinction.
Master’s in Business Administration (Majors Marketing) from Guru Nanak Dev University, Amritsar (Regular) 2006, with distinction.
Graduation in Computers from BBK DAV College, Amritsar affiliated to Guru Nanak Dev University, Amritsar (Regular) 2004, Merit Holder with distinction.
Bachelor of Education from Maharishi Dayanand University, Rohtak (Regular)
Professional Summary
2019 – Till Date: Assistant Professor, DAV Institute of Management, Faridabad
January 2008 – May 2019: Hans Raj Mahila Maha Vidyalaya, Jalandhar.
July 2006 – 2007: BBK DAV College, Amritsar.
Total Experience: 14 years (Teaching)
Additional Responsibilities
Dean Cultural and Co- CURRICULAR Dept.
Team Member Faculty Development Programme and Journal Publication Committee
Team Member Training Sessions
Team Member Academic Council
Team Member MBA Dept.
Team Member Preparation and Printing of Information Brochure/ Newsletter Committee
Team Member Press and Publicity Committee
Team Member Tour and Excursion Committee
Published Papers in Journals
Paper Titled “Business Transformation with Environment Change” Innovative Research in Language, Science & Management, pp. 53-59. (2019).
Paper Titled “Data Privacy And Business Ethics”, Shodhdhara, A Bi-annual, Multi-Lingual Research Journal, Vol.-6, Issue -1, pp. 9-16. (2018).
Paper Titled “Reader Preferences among Hindi News Paper, Punjab Kesari and Danik Tribune at Tri-city (Chandigarh, Mohali and Punchkula): A Study”, International Journal of Multidisciplinary Advanced Research, Vol.-2 No. 3, pp. 111-117. (2015).
Paper Titled “VERNACULAR NEWSPAPERS IN INDIA: A STUDY”, International Journal of Multidisciplinary Advanced Research, Vol.-1, No. 2, pp. 1-12. (2014).
Paper Titled “Projection of Women in Advertisement: A Gender Perception Study”, International Journal on Managerial Studies and Research, Vol.-2, Issue -9 Version 1, pp. 75 - 88. (2014).
Research Projects
Marketing of Newspapers: A Critical Analysis with Special Reference To Punjab”, Thesis submitted for Doctoral.
Worked on Project “Investors’ Perception of Mutual Funds” for SBI Mutual Funds Chandigarh (2005).
Projection of women in advertisement: A gender perception study” Dissertation Thesis submitted for M.Phil.
Worked on Project “Depiction of Women in Advertisement ” for MBA Project.
Conferences / Seminars – Presented at / Attended
Presented Research Paper (Oct 2019) Titled “Business Transformation with Environment Change”, at 2-day Interdisciplinary National Conference on Innovative Research in Language, Science & Management, organized by DAV Centenary College, Faridabad, sponsored by NAAC.
Presented Research Paper (May 2008) Titled “Business Challenges & Strategies in Emerging Global Scenario”, at International Conference on Business Challenges and Strategies in Emerging Global Scenario ICBCS, organised by Punjab College of Technical Education, Ludhiana.
Presented Paper (Dec 2002) Titled “Bluetooth Technology and its Usage”, at in InfoTeck Fest – 2002, organised by Hindu Kanya College, Kapurthala.
Participated in Seminar (March 2007) on “Addressing Gender Dimension In Development Projects: The European Commission Experience in India.” Organised by Ambassador – Head of Delegation, European Union Delegation of the European Commission to India, Bhutan & Nepal, at India Habitat Centre, New Delhi.
Attended and Participated in One Day State Level Conference (September 2007) on “Quality Concerns In Higher Education” organised by St. Soldier College, Jalandhar.
Attended and Participated in 2 day UGC National Seminar (March 2007) on Rural Employment in Punjab: Challenges & Strategies organised by Punjab School of Economics, Guru Nanak Dev University, Amritsar.
Attended a 7-day conference in Lahore and Sheikhupura, Pakistan (2005).
Attended and participated in one Day Regional Seminar (Sept 2007) in academic Feast on Reaching Across Border – Rebonding Indo-Pak Trade & Culture Ties, organised by BBK DAV College Amritsar.
FDPs (Faculty Development Programmes)/Workshops/Training Programmes
Attended and Participated in 28 days Teachers Refresher Course, UGC Sponsored General Orientation Course, organised by Academic Staff College of Guru Nanak Dev University, Amritsar. (Secured A GRADE).
Attended and Participated in 3 days Workshop (March 2007) on “Sensitization of Social Problems; Role of Adult Education” organised by Dept. of Adult Continuing Education and Extension, Guru Nanak Dev University, Amritsar.
Awards
Academic Awards/Achievements:
Got 5 Gold Medals and 2 Silver Medals.
Awarded Saraswati Devi Excellence Award for shinning in Academics, Cultural Activities, Sports, Managerial Skills and Humaneness.
Awarded certificate of Appreciation in Orion 2018 by Symbiosis Institute of Management Studies, Pune.
Got several appreciation letters for good Academic results.
